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To wash the hair properly there is a simple routine that should be followed. It is basic but many men get it wrong.

First, using the tips of the fingers massage the scalp for one minute by pressing down firmly and using a rotating motion. Do not scratch or use fingernails. This massage stimulates the scalp and helps blood flow through to feed the hair roots as well as relax tightness or tension and, most important, loosens grime or dead skin cells ready for washing.

Under tepid water — not hot — soak the hair and then work in a small amount of shampoo. Gently, as in the massage. Let the cleansing properties of the shampoo do their work. This washing should last one minute.

Rinse thoroughly.

If you feel the hair needs a second shampoo follow the same gentle routine. Again rinse thoroughly. Clean hair will squeak as it is rinsed so keep rinsing until it does.

Towelling the hair dry, continue to be gentle. Never rub violently but pat the hair and firmly massage the head so that the towel absorbs all the moisture. Then reshape the hair using fingers or a wide-toothed comb. If you finish off with a hairdryer keep the nozzle well away from the hair so that the hair is not cooked and, if you can, leave just a little moisture on the hair so that the final drying is natural. This will ensure the hair still has bounce to it rather than be stiff and tortured.

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